Goodness in every bite.
Questions: Answered (2)

What's the difference between a Pot Roast, Oven Roast or Premium Oven Roast? I am so confused - isn't a roast a roast?

Lucky for us, roasts come with different characteristics so we have a variety of choices for different eating and cooking experiences. It's not just the 'same old, same old' every time you roast.

Cooking Lessons

Beef Pot Roasts make comforting home-cooked roast beef meals with fork-tender well done beef. Pot Roasts are less tender but very flavourful. They are best cooked by 'moist heat' referred to as simmering or braising. You need a large heavy pot with a lid and a substantial amount of liquid in the pot. (See Cooking Lessons for step-by-step guidelines on how to cook Pot Roasts best.)

Pot Roasts include: Blade, Cross Rib, Top Blade, Bottom Blade, Brisket and Shoulder.

Oven Roasts provide a more restaurant-style roast beef experience - deliciously brown on the outside with a doneness that can be enjoyed from medium-rare to well done - however you like it! They are best cooked by 'dry heat', starting off with a brief oven-sear, followed by low-temperature roasting. You need a shallow roasting pan with a rack. No cover or liquid required. (See Cooking Lessons for step-by-step guidelines on how to cook Oven Roasts best.)

Oven Roasts come in 2 categories: economical Oven Roasts which are less tender cuts, or always tender Premium Oven Roasts (* = Tenderness rating):

***** Rib, Tenderloin, Rib Eye, Strip Loin, Prime Rib, Top Sirloin (Premium Oven Roasts)
*** Sirloin Tip, Tri-tip, Rump (Oven Roasts)
** Outside Round, Inside Round, Eye of Round (Oven Roasts)

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Mastering Meatballs

Mastering Meatballs

Mastering Meatballs

Meatballs are always a hit – who doesn't love'em! Perfect as appetizers or moved into mains, meatballs can come in all kinds of sizes, flavours and yes, even shapes – check out our super simple square version here!

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Canadian Beef Farmers

Canadian Beef Farmers

Canadian Beef Farmers

When you buy Canadian beef you support Canada's beef farmers and ranchers, as well as communities across this country. Full storygo

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