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Beef 101 - Roasts 101

Roasts Defined

Roast Beef refers to a cut that has a chunky shape – often like a cylinder or cube. Roasts can have a range of sizes cut to suit you, from 1 lb Quick Roasts to 10 lb or more. They come with a range of tenderness and require one of three basic cooking methods. All three are super simple and totally tested!

Oven Roasts

Oven Roasts

Oven Roasts: are typically the star of the banquet table – cooked to a doneness you choose, carved into thin slices and served with pan-gravy. You can get great results out of any Oven Roast with our totally tested low-temperture cooking instruction.

Look for: Top Sirloin · Tenderloin · Strip Loin

Click here for: Cooking Instructions, Recipes, Step-by-Step Lesson and Free Cooking Booklets.


Pot Roasts

Pot Roasts

Pot Roasts:

are a stew-y style roast beef experience and a comfort food classic. You can make-ahead or simmer Pot Roast while you work using the slow-cooker or oven.

Look for: Blade Cross Rib Top Blade · Bottom Blade Boneless · Shoulder · Brisket Boneless

Click here for: Recipes, Step-by-Step Lesson and Free Cooking Booklets.


Mini Quick Roasts

Quick Mini Roast

Mini Quick Roasts are beef roasts cut to weigh 1 lb (500 g) or less. These mini roasts work well for weeknight schedules and are sized just right for singles, couples or small families. Mini Quick Roasts cook to medium in under an hour. Cook Mini Quick Roasts using dry heat, that is, without adding liquid to the pan. Mini Quick Roasts can be seasoned like their Premium Oven and Oven Roast counterparts. When roasting vegetables with a Mini Quick Roast, select those that cook quickly like parsnips, squash or sweet potatoes. Cut them into 1/2 inch (1 cm) chunks and tuck them around the roast before cooking.

Look for: sirloin tip · eye of the round · outside round · inside round · bottom sirloin · cross rib · top sirloin

Click here for: Cooking Instructions, Recipes, Step-by-Step Lesson and Free Cooking Booklets.


Rotisserie Roasts

Rotisserie Roasts

Premium Rotisserie Roasts: are the summer barbecue option for roast beef – way easier to manage on the grill than several steaks. Rotisserie Roasts can be cooked with OR without a rotisserie. Barbecued roast beef is a great way to keep your kitchen cool when entertaining in summer.

Look for: Top Sirloin · Outside Round · Inside Round · Cross Rib · Prime Rib

Click here for: Cooking Instructions, Recipes, Step-by-Step Lesson and Free Cooking Booklets.

'Make it Beef' Club Newsletter

Mastering Meatballs

Mastering Meatballs

Mastering Meatballs

Meatballs are always a hit – who doesn't love'em! Perfect as appetizers or moved into mains, meatballs can come in all kinds of sizes, flavours and yes, even shapes – check out our super simple square version here!

Full Lesson »

Canadian Beef Farmers

Canadian Beef Farmers

Canadian Beef Farmers

When you buy Canadian beef you support Canada's beef farmers and ranchers, as well as communities across this country. Full storygo

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