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Goodness in every bite.

Connect with Beef

Barbecue Roasting

Barbecue RoastingLime-Chipotle Rotisserie Roast. Take a trip south of the border with the flavours of lime and smoked chipotles. Serve cooked roast thinly sliced with chopped fresh coriander, tortillas, salsa and guacamole. Watch the video, view the step by step lesson or try other barbecue roasting recipes like Asian Rotisserie Roast Beef with Tropical Salsa, Beer Soaked Beef Rotisserie Roast or Rotisserie Roast Beef with Apple Onion Salsa.

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Choose the Right Cut

Eating Smart Video

Lean on Canadian Beef. Bite for bite Canadian beef is a nutrient rich choice for you and your family. Watch our video or visit our FAQ page.

This site is brought to you by the Beef Information Centre
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COOKING LESSONS

Cooking LessonsAccess video cooking shows and printable Step-by-Step Lessons complete with recipe links. Includes:
BARBECUE ROASTING
GRILLING
BURGERS
GROUND BEEF
STIR FRY
 And much more...

RECIPES

RecipesWe have hundreds of recipes that we know your friends and family will enjoy:
GROUND BEEF • ROASTS • GRILLING • STEAK • POT ROAST • STEW • BURGERS • SOUPS • QUICK MEALS • CASSEROLES • STIR FRY • MARINATING • POTLUCK • ASIAN • WRAPS / SANDWICHES

RECIPE BOOKLETS

Cook BookletsSelect from dozens of titles including: Clever Casseroles, Easy Prep Ideas, Nutrition Information, Holiday Meal Planners, Grilling Techniques, Food Safety, Winter Roasting, Cook Once — Eat Twice Menus, Entertaining, Eat Out — Eat Healthy, Mastering the Grill, Mini Quick Roasts... See FULL LIST.

Scratch Meals Made Easy

What's in Beef?

The Nutritious Butcher

Virtual Beef Counter

Compare the nutrient value of various cuts of beef in our handy interactive guide. Compare up to four different cuts at once.

The nutrient data for beef cuts are based on cuts that have been trimmed of visible fat.
» Learn more

Beef Roasts

Beef Roasts

Different Roasts for Different Folks

Whether your putting on the ritz or wrestling with a weeknight dinner, there’s a roast that fits the type of meal you want to have. Click here to find your best fit...

Win! A Family Ranch Experience

Our Most Popular SUMMER Recipes as Chosen by You

Made in Canada: Real. Authentic. Beef

Made in Canada: Real. Authentic. Beef

Meet some of Canada’s 83,000 proud beef ranchers and farmers as they tell of their life’s work and their commitment to bring world-class beef to you. Includes several great recipes. Order or Download now.

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