04/13/2004

BIC works with Kelsey's to Beef up Its Menu: A Celebration of 100% Canadian Beef
BIC is pleased to announce that Kelsey's Neighbourhood Bar & Grill has moved to using only 100% Canadian beef for their entrée menu. This new menu launches April 19, 2004, and features a number of delicious new beef entrees as well as Kelsey's classic items all created with Canadian beef, the best tasting beef in world.

Kelsey's is working closely with the Beef Information Centre to help spread the word on Canadian beef and make this launch as successful as possible.

"We are so pleased that Kelsey's is supporting Canadian beef," said Marty Carpenter, Foodservice Manager for Canada & US, Beef Information Centre. "Kelsey's demonstrated their leadership and support last fall with Canadian beef promotions and this move to an all Canadian beef menu is to be commended."

Kelsey's new items include an 8 oz. top sirloin steak seasoned with ancho pepper, coated with cracked black peppercorns and topped with a portobello and field mushroom sauce. All served on a bed of garlic-mashed potatoes.

"We know that moving to 100% Canadian beef is the right thing to do," says Mike Cataldi, Kelsey's, VP Operations. "The quality is superb, and this is exactly what our customers have been asking for."