Red Meat Industry Responds to World Cancer Research Fund Report
October 31, 2025 – The Beef Information Centre, Canadian Pork Council and the Canadian Meat Council disagree with certain conclusions in the World Cancer Research Fund (WCRF) Report. The report is a global review of diet, physical activity and obesity in relation to cancer risk. Red meat producers value research on health issues, however, they urge caution with some of the Report’s recommendations.
There is no convincing scientific evidence that consuming red meat, as part of a healthy balanced diet, increases the risk of cancer. Cancer is a complex disease with many contributing factors including: physical activity, obesity, smoking, alcohol consumption, diet, as well as family history and age. There isn’t one single food that causes or prevents cancer. A balanced diet, regular physical activity and a healthy body weight play a key role in cancer prevention.
Scientific findings regarding cancer risk continue to be inconsistent. For example, a pooled analysis of 725,000 subjects conducted by Harvard in 2004 concluded there is no positive association between red meat consumption and colorectal cancer risk. The findings were presented at the 2004 American Association of Cancer Research annual meeting.
Eating Well with Canada's Food Guide continues to recognize red meat in the diet. The Food Guide recommends 1 to 3 servings of Meat & Alternatives per day (75 grams per serving). Canadians on average are eating 74 grams of red meat a day and are well within the Food Guide recommendations. As well, many Canadians are not eating a balanced diet, missing out on the recommended daily minimum servings of vegetables and fruit, and getting 22 per cent of their total calories a day from foods low in nutritional value; like fats and oils, condiments, candy, chips and beverages .
Canadian red meat is lean and nutritious. Several cuts of beef and pork meet the criteria of the Heart and Stroke Foundation of Canada’s Health Check™ program. Red meat is nutrient rich with 14 essential nutrients making it an important part of a balanced diet. Red meat is an excellent source of protein, zinc, vitamin B12 and selenium.
Canadians can continue to enjoy eating red meat. Farmers and ranchers are proud of the food they produce and the contribution it makes to a healthy diet.
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The Beef Information Centre is a national organization formed by Canadian beef producers. Its’ mandate is to increase consumer demand for beef.
The Canadian Pork Council is the national association representing the interests of Canada’s hog producers.
The Canadian Meat Council is the national association of federally inspected meat packers and processors.
Media Contacts:
Beef Information Centre:
Mr. Ron Glaser, Executive Director Communications and Public Affairs
Ms. Lisa Mina. RD, Executive Director of Marketing, on location in Washington, D.C.
(T) (403)275-5890 x 306
E-mail: [email protected]
E-mail: [email protected]
Canadian Pork Council:
Ms. Anita DeCoste, Communications Officer
Ms. Mary Ann Binnie, Nutrition Manager, on location in Washington D.C.
(T) (613) 236-9239 x. 277
E-mail: [email protected]
E-mail: [email protected]
Canadian Meat Council
Mr. Jim Laws
Executive Director
(T): (613) 729-3911 x. 24
E-mail: [email protected]
