The merchandising planning calendar is a great tool to help retailers plan in advance their weekly feature specials and effectively merchandise their beef counters to maximize profitability and build volume in the category.

Also available is a large selection of professionally photographed beef images, raw or cooked, in electronic format for downloading to use in your advertising flyer.

Feature a theme right in the flyer by including a recipe, tie in all ingredients and build displays to create excitement.

Contact your local B.I.C. retail team member for details on usage guidelines and how to access the Image Library.

For more information to assist with your promotion plans in August, visit the links below

• Ground beef is still the most popular beef item in Canada. Approximately 50% of beef sold at retail is sold as ground beef. There are many great seasonings and meal plans to tie in to the section - meatloaves, pizza toppings,meatballs, salisbury steak and seasoned patties. Order the Ground Beef POS Kit and build an in-store themed display to include recipes and safe handling tips.
  
  
• Merchandising with Acting Marinade Sachets will continue to build long-term opportunities in the Hip and Chuck primals section. The sachets are made with food friendly packaging so include them right in the package. Quick Acting Marinade Sachets can increase purchasing habits. Tie in a free sachet with a featured Marinating Steak -cross merchandising is the key. This offers an economical, flavourful and convenient grilling option.
  
  
• Pot Roasts are a traditional favourite for consumers and a great volume builder for retailers. Lack of cooking knowledge is the main reason consumers do not enjoy this meal more often. Cooking instruction labels and appealing easy to follow recipes will encourage your customers to purchase a Pot Roast. Simple but effective business building!
  
  
• For all POS and merchandising tools contact your B.I.C. Retail team member.

• March is Nutrition Month. Visit the nutrition and health section for more information on beef’s importance in a healthy diet.
  
  
• Order the Healthy Lifestyles Check Out the Goodness of Beef POS Kit. Feature the Health Check™POS program or the Healthy Eating booklet to entice your customers to choose beef as a healthy meal option. The Health Check program confirms beef is a lean choice.
  
  
• Pot Roasts, Oven Roasts, Simmering Steaks and Stewing Beef items are nearing the end of the high demand season. Maximize the benefits these profitable cuts can deliver. Using the Quick Acting Marinade Sachets will add convenience to these cuts by reducing the preparation time for consumers. Be creative, consumers are always looking for new and convenient meal plans and you can build customer loyalty by delivering meal-planning solutions.
  
  
• Quick Roasts are the ideal meal plan for those who enjoy a weekend roast beef dinner without having to plan way ahead. A roast beef dinner in less than an hour is convenient for consumers and a great volume builder for you. Order the Quick Roast POS Kit.
  
  
• For all POS and merchandising tools contact your B.I.C. Retail team member.

• Be prepared for the Easter Sales opportunities. Premium Oven Roasts are a great meal plan suggestion for holiday gathering. Offer your customers the recipe booklet Beef for Effortless Entertaining booklet will encourage your customers to purchase a premium beef cut instead of the traditional ham. Try our Brandied Beef Tenderloin recipe.
  
  
• As experts in the safe food handling of all beef products, the Beef Information Centre offers you the materials necessary to assist in the education of your customers about the safe and smart handling of beef. Visit the food safety section.
  
  
• It’s time to plan ahead for the upcoming Grilling season and think about what you will offer your customers that is unique to you and your store(s). Rotisserie Roasts offer a great opportunity to build volume and profitability. By implementing this cut, early in the season, you can maximize consumer awareness of this relatively under developed beef category. Order the Rotisserie Roast POS kit.
  
  
• For all POS and merchandising tools contact your B.I.C. Retail team member.