The idea bank is set up to evaluate all ideas based on their market potential, production feasibility and senior management new product objectives.

The bank will evaluate and bank all new product ideas. Any new product idea, which satisfies the initial screening, will proceed to the new product process. All new product ideas should be formally recorded in order proceed easily to the next stage, the New Product Request Form. If the new product idea is rejected, it can be filed in the idea bank for periodical reviews to reassess previously formulated ideas.