| Kerry Wright, B.I.C.'s National Product Development Manager reports that 8 out of 10 consumers respond positively to new pre-cooked, convenience products. ACNielsen assessed consumer's reactions to purchase intent of the three new beef products under the 44th Street brand of fully cooked beef pot roast, meatloaf and a sirloin roast. Specifically, the high approval ratings, 86% and above were given to taste, texture, versatility, convenience and nutrition. The study showed that the 44th Street beef products were rated better than expected by most, in fact most would repurchase and serve the products to guests. |
