The following companies have successfully completed the Distributor Education Program. This means that 90% of their sales staff has passed a series of exams with a minimum score of 80%.

If you are a foodservice customer of any of these organizations, you can be confident in the fact that your sales representative has gained the information and skills required to help you build a successful and profitable beef component on your menu. We encourage you to discuss any facets of the complex beef category with them in an effort to maximize your potential with quality beef in your foodservice operation:

• Beef production, on-farm health and safety, cattle breeds, beef markets and pricing
• Foodservice beef cuts applications
• Quality attributes which affect beef on the plate, safe handling techniques, meat inspection, branded beef
• Product receiving, cooking techniques, portion cutting
• Merchandising beef on a menu, yield analysis, managing frozen beef
• Additional resources available to you which can help market beef in your restaurant

Though there are several companies currently in the process of completing the Distributor Education Program, BIC would like to specifically recognize these companies for demonstrating a strong commitment to growing the beef category and overwhelming support for Canada�s beef industry.

All listings are alphabetical and accurate as of May 7, 2004.
The Beef Information Centre has no commercial affiliation with any of the above companies.